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5 reasons why education businesses should regularly audit their social media

Are you, like many education business owners, tired of feeling like you're in the dark when it comes to your social media game?

Are you ready to give your online presence a much-needed boost?

Well, listen up because I’m about to drop some serious knowledge on you about social media audits, and why they’re integral to making sure your social media is on point and strategic first time, every time.

Here are the top 5 reasons why you should regularly audit your social media:

Know your audience like the back of your hand

Regularly checking your social media metrics will give you a crystal clear picture of who's engaging with your content, what they're responding to, and where they're coming from. This way, you can tailor your content to your audience's interests and preferences, leading to more engagement, more followers, and ultimately more business. Can’t say fairer than that, though, can you?

Wave farewell to mediocre content

Social media audits will help you identify which posts are getting the most engagement, which ones are getting the least, and what kind of engagement they're getting. This way, you can create more of the content that resonates with your audience and less of the content that falls flat. Which is nice.

Align your social media with your business goals

By regularly checking your social media metrics, you'll be able to see if your efforts are paying off and if they're helping you achieve your business goals. This way, you'll be able to make more informed decisions about what content to create and how to engage with your audience. Because if your social media isn’t moving you closer to those all-important goals, what good is it doing you, really?

Set and achieve social media goals

By regularly checking your social media metrics, you'll be able to identify areas of improvement and set goals to work towards. For example, if you notice that your engagement is low, you might set a goal to increase engagement by 10% in the next month.

Keep your brand consistent and credible

Regular social media audits will help give your brand consistency and credibility by hunting out inconsistencies and ensuring the tone and brand values are consistent throughout. This way, you'll be able to maintain a consistent image and message across all of your social media platforms, leading to more trust and loyalty from your followers.

So, are you ready to take your social media game to the next level?

Get in touch today to find out about our per-platform social media audits and let's make it happen!

Our social media managers are experts at what they do, and are ex-educators too, meaning they have an extra edge when it comes to making sure your content is hitting the spot.

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